Brewed In Bavaria Since 1417
Settings the Standard Before the “Standard” was Set
The history of the Hacker-Pschorr brewery can be traced back as far as 1417. It was founded in Munich, the capital of Bavaria and the world’s “Cradle of the Art of Brewing” ninety-nine years before the enactment of the Purity Law of 1516. Georg Pschorr (1798-1867) was Munich’s biggest entrepreneur and the patriarch of the Pschorr brewing dynasty. He was renown throughout Germany, Europe and the world as a “pillar” of the brewing industry and is reputed as the authenticator of the traditional Bavarian Weiss Bier (wheat beer) brewing style. All Hacker-Pschorr beers, which proudly bear his name, are brewed as they have been for over 590 years, upholding his superior standards of flavor, quality and perfection. Carrying on centuries old traditions of the art of brewing is single most important feature that allows Hacker-Pschorr to be acclaimed as “World Class” beer.
A Commitment to Quality – The Brewing Process
While the individual components of Hacker-Pschorr ’s brewing process are not unique to our beer alone, the combination of these components as utilized by the brew masters at Hacker-Pschorr are unmatched by any other beer in the world. Even today, the breweries of Munich, and Munich only, are governed by the Reinheitsgebot Purity Law of 1516 for both domestic and export sales. For this reason, you can be assured that the Hacker-Pschorr you enjoy in Malaysia is the same exact beer that is enjoyed in Munich.