German Brands: World-famous German brand NIVEA specializes in skin & body care. It’s owned by the Hamburg-based company Beiersdorf, founded in 1882. In 1900, they developed a water-in-oil emulsion with Eucerit, the first stable emulsion. Nivea comes from the Latin “niveus” = “snow-white” in reference to the bright white color of the original product. In the 1930s, Beiersdorf also started making other products such as tanning oils, shaving creams, shampoos, facial cleansers, and toners.
In the 1980s, the brand expanded into a wider global market and is now available in more than 100 countries.